Published by Rebecca Winner on 20 May 2008 at 09:46 am
Making Nintendo Wii Sports More Affordable
The Nintendo Wii has gained notoriety since its launching in the four key markets in December of 2006. The concept of the Wii was first spoken of during the E3 press conference in 2004. Later, it was unveiled at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.
Since it was first made available in the states in November of 2006 the Nintendo Wii sports bundle is selling like pancakes. Kids and adults alike are raving about how cool the Nintendo Wii Sports Bundle is. During its debut in the 2006 E3, Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards. Every reputable gaming magazine is also hailing the Wii as the game console breakthrough. The Wii even got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.
Why Is Wii So Popular? The question that begs to be answered is: Why is Wii so popular? What does Wii have that PS3 and XBOX360 can’t simply surpass its fan base?
As our kids have gotten more obese over the years from just sitting around playing video games, the media wrote story after story about a need for a change. Deciding to be part of the solution (read keep market share) Nintendo thought up a revolutionary gaming console that came to be known as Wii. It would appear that Nintendo unintentionally assisted in liberating us from the gaming chair. Because Nintendo Wii is an interactive game you feel that you are actually in the game.
The most motivating factor in the rise of the Wii is the Nintendo Wii Sports Bundle. They sell the console together with 5 cool sports game. You can really express yourself when you play the Wii.
Should Nintendo unbundle Wii Sports? Marketing analysts think it would be best for sales. Why you may ask? It is reasonable to assume that if you break the Nintendo Wii sports bundle up than the price of the console can be lowered to make it “more affordable”. Marketing predictions indicate that the Nintendo Wii Sports bundle sales are heading for a decline but if it is unbundled then it would grow strong again by 2009.
When we view Wii’s popularity it is of value to note that part of what makes it popular is the very fact that it is sold as a bundle. On top of that, one has to question the market predictions of Nintendo Wii Sports Bundle decline when in fact Nintendo is currently scrambling to fill all of purchase orders. When you have this kind of demand that is exceeding the supply even as Nintendo produces 1.8 million consoles a month, one has to question the wisdom of the marketing prophets.
In conclusion we have found that Nintendo Wii Sports bundle is raved about not just amongst the younger demographics but also the senior crowd. After purchase of their Nintendo Wii sports bundle fans are saying that they don’t need to buy any other games. So why mess with success? If people are perfectly happy with the Nintendo Wii sports Bundle just as it is than leave it alone.