Forget everything you’ve been told about copywriting. It’s wrong!
Website copy writing is one of the most essential skills to have if you're promoting anything online. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost. But forget everything you've been told about copywriting -it's all wrong!
They say you need a copy writer - they are wrong! Using a copywriter would spell disaster for your website! Their copy would be hollow and empty. Although punctuation perfect it would lack all your knowledge and passion that makes you unique and interesting.
They say creating a great sales page is important - they are wrong! Creating great copy for your website is absolutely essential and goes far beyond the sales page. To build long term success you need fantastic content. Whether you have an ebook to sell, website to launch or affiliate scheme to promote you need to write interesting and compelling copy - copy that will form blog entries, articles, forum posts, press releases and website content. Even if you focus totally on pay per click advertising such as Google Adwords you still need to create winning adverts and persuasive landing pages or your sales will be lost.
They say you can't write - they are wrong! If you're struggling with writing content for your website, finding writing a business report a nightmare or would love to create a newsletter but don't know how to start then don't worry - it's not your fault! There is a silent conspiracy working against you and it means that "they" make money because you can't write as you would want to.
They don't want you to realise that you are the best person to create your copy so that you keep paying them.
They are the dusty academics and academics that like to make you feel stupid when you make mistakes and they just love pointing them out. There may not be an official conspiracy with a secret HQ but it's just as effective. For example, when have you ever heard a copywriter say "Here's a better way of doing it that will save you time and money"?
Never! Not a chance. They want to keep you right where you are and bill you again and again knowing that you'll never realise how easy it can be to create your own copy, or that you're the best person to do it.
Here instead are four rules for creating great website content that both your human visitors and the search engines will love. 1. Don't hire a copy writer - it is your voice and opinions that your customer wants to hear. 2. Create a unique bond - use your passion, knowledge and experience to build a unique trust between you and your customer. 3. Deal with their issues - By tackling their issues, fears and frustrations you can actually change your customers into rapid fans. 4. Finally, the biggest one - solve their problems and they'll come back for more.
Leave a Reply