by Michael Baker

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Forums are a great place to start

People on the web today like to be heard. It is sort of the Web 2.0 scenario you hear being thrown around. If you give customers a place to either voice their opinions, or to just meet other people, then they are more likely to stick around.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Oh How I Love Games

People at work love to mess around and goof off. And since most IT departments don't monitor the internet, people at work will find quick simple games they can play when they need a break.

5) You need new stuff every day

If you can keep your site updated as often as possible, people will keep coming back to see what is happening. They really do not want to miss out on anything. This is why it is extremely important for you to keep your blogs and forums updated. Just by doing one of the above items is a great way to get people coming back to your site.

About the Author:
Article marketing is one of the best ways to attract visitors to your site. And even better articles will get your visitors to buy something.

Tagged with: •