by Phyllis Wheeler

Since the dawn of time, setting up a viable business has never been easier. Through the Internet, you can now tap the world's marketplace from your living room. But here's the problem: you don't know how to make a Web site!

There are other big changes happening as well. For example, job security isn't what it once was. Fewer companies are offering benefits, and the ones that do are charging for them. With all this considered, perhaps you'd like to start a Web site to earn some money. Perhaps you'd even like it to become your mainstay.

There's a hurdle first: you don't know how to make a Web site. You may think a Web site costs a lot. So you haven't done anything.

Making a Web site is easy for novices these days. There are plenty of Internet businesses set up to create a template Web site, so you don't even have to learn HTML. But there's a drawback--without HTML, you don't know what you need to know to manage your Web site! You will need to know at least a bit of this formatting language for Web sites. As Webmaster you will need to add affiliate links and shopping carts, not to mention clickable ads, if you want your site to earn money.

Learning HTML--it sounds a lot harder than it is. Actually you only need to know a bit of HTML, not the whole subject. You can look for a tutorial on it, or a book. If you sign up for a class at the local junior college, you're probably learning more HTML than you need.

You will need to use Web site creation software. There are basically three alternatives for you: Macromedia Dreamweaver, which is several hundred dollars; Microsoft Front Page, which costs around $100; and Nvu, which is free. Nvu is open source software, originally part of Netscape-that browser that was a competitor to Internet Explorer in what seems like the distant past now. Open-source software is publicly available software that is maintained by programmers on their own time, usually because they want to provide us with an alternative to Microsoft.

You'll need Web site hosting, too. (That's renting space on someone's server in cyberspace.) You can pay a lot of money for plenty of bells and whistles. But what you really need to get started is a simple hosting solution. You can find these for as little as $25 per year, including domain registration (that's reserving a domain name that is just for you, such as www.myspot.com). The secret is usually this: the hosting company wants you to deal with them for both domain hosting and domain registration. You can put "cheap domain hosting" into a search engine and look for simple, user-friendly solutions.

Internet users are buying plenty of e-books these days. E-books are books without the paper and cover. Sound odd? Basically, they're just the information. You can print them out on your printer, or read them on your computer. The best thing about them is that you can get your book immediately, a popular feature in our culture. So look around for an e-book on how to use Nvu.

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