Search Engine Optimisation (SEO) is one of the most overlooked and under utilised means of website advertising, and even many web development businesses seem to stuggle to understand it, and apply it to the websites they design and develop. SEO is simply the process whereby a website is designed and developed with a view to it being found on one or more search engines.

Search engines are the cornerstone of your website marketing campaign because the majority of websites are still found via search engines. Here are some commonly asked questions about SEO:

Is it free?

Generally still free, although with the huge number of websites now going live the wait for your site to appear on that search engine can be long (several months). This is especially true of International search engines, many of whom have introduced paid "express submissions". These can be value for money, but be careful.

Submit to 15,000,000 search engines for free?

Don't you believe it. I do not recommend any company use these tools to submit their website to search engines. These services can spam search engines with your URL, an effectively get you banned or certainly prevent you from submitting your site again under controlled conditions. Submit your site to search engines one at a time. Remember: do it once and do it right!

What are the tricks then?

There are several key things, which need to be considered:

1. Domain name. Perhaps the most easily overlooked, a domain name that "says it all" about your business is really the first step 2. Meta tags. While not the answer to your prayers, they are vital to good search engine rankings 3. Keyword density and layout. Attention to keyword density in your both your meta tags, and site text is essential.

Another thing to remember: search engine optimize every page in your site separately, and relevant to the topic of that page.

Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

The following process should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1 Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google's Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2 Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3 Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4 Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5 Compare the ads you found in step 4 to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6 Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

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Private Label Content is becoming increasingly popular as people join the rush to fill their websites with high-quality information. Admittedly, you can have articles written by freelance writers at sites like Elance or Rentacoder, but it gets expensive. For those who are not yet generating a high income through AdSense or affiliate sales, Private Label Content (PLC) provides a welcome alternative.

=== What is Private Label Content? === PLC generally refers to articles, e-books and manuals that are free for subscribers to use as they wish. There are a few restrictions, however: you cannot claim copyright to PLC, or submit it to article sites, unless you change the content significantly. (Interpret 'significantly' as 'unrecognizable as the original article'.) The cost of membership varies, but typically ranges from around $24 to $67 a month. For this you might receive anywhere from 150 to 300 articles per month. Some sites also offer graphics (e-book covers and site header graphics) and even ready-made sales letters.

To use PLC to the best advantage, you need to be aware of a few things.

=== 1. How Can You Use PLC Articles? === The most common use for PLC articles is to provide useful, interesting content for websites. There are other uses, however. Think about your immediate needs. If you require an incentive for people to sign up for your newsletter, you can offer an e-book or training manual made up from PLC articles. It's easy to tweak these to be more relevant to your website and your clients. (As well as putting yourself in Google's shoes, put yourself in your clients' shoes. What do they most need to know?)

You could also create an e-course (anything from 6 to 52 articles - a short e-course, or one that offers an article for each week of the year). This gives you an excellent reason to stay in touch with your clients.

=== 2. How Can You Alter PLC Articles? === Submitting articles to public article directories along with your resource box is a great way to generate traffic to your web-sites. However, many directories don't allow you to submit duplicate content - ie, you have to submit your own unique article. Therefore, when submitting an article that you obtained from a private label content resource, it's advisable to first alter the article before submission. Here are a few tips in that regard...

(a) Change the title of the article. If you are using keyword-optimized articles, make sure you keep the keyword in the title - but be creative about the words that surround it. So if your article is based on the keyword "Mongolian Guinea Pig", your title might be "Where to Find the Mongolian Guinea Pig" or "Taking Care of Your Mongolian Guinea Pig" and so on.

(b) Change the opening paragraph. All you need to do (usually) is make sure that your keyword appears once. Take a look at the rest of the paragraph. How can you say the same thing in a different way? Look for synonyms - using your thesaurus - or alter the tone. Perhaps you can adopt a more casual approach (this might work better for your readership anyway). You might prefer write a different introduction altogether.

(c) Work through the article. Add a sentence here; subtract one there. Present the facts in a different order. Expand by adding some new points. Break a long article into two shorter articles. (If you do this, make sure each article seems complete in itself.)

(d) Rewrite the ending. When you do this, think about what you want the reader to do. Is this a good place to put your own affiliate link, or write a lead-in to your own product or services?

=== 3. Blend Several Articles Into One === You can get a whole new look if you take two or more PLC articles on the same theme and blend them into one longer, fact-packed article. Sometimes you might find you HAVE to do this, if an article seems a bit 'lightweight'. Not all PLC articles are created equal! Sometimes it's obvious that the writer was low on inspiration.

=== 4. Think Outside the Square. === Most PLC articles are presented in batches relevant to one niche. For example, you might find that over the course of a month you get 20 articles on golf, 20 on cell phones, 20 on credit cards and 20 on travel. Let's say that you are busy building a golf site. It might seem at first glance that only 20 of the 80 articles are relevant to your needs.

Not so! Golf vacations, for example, are very popular. Could any of your travel articles be massaged to fit the theme of golf vacations? It's very likely that they could. And what about communication while you travel - or while you play golf? Does the golfer need a new cell phone that will easily adapt to overseas communications? How will the golfer pay for a new set of clubs or a golf vacation? Might he need to explore credit card options?

You see how it's done. Be creative in your use of Private Label Content, and you will definitely get your money's worth.

=== 5. One Final Tip - Hold Out For Quality! === Now that Private Label Content is becoming popular, more and more PLC sites are opening up. You can afford to be choosy. Check out the quality of the articles on offer, and especially the niches being targeted. Niche areas like golf and credit are popular, and that's exactly what you want. You want to go where there is an *existing* demand. You do NOT want obscure niches where there is little activity. You WANT to go where there is competition. Naturally, the profitable niches will always have competition. Where there is competition, there are buyers! So you want to look for demand, look for competition, and carve your niche!

Finally, consider being a member of more than one PLC site. Is it worth it to you to spend $150 a month on quality, no-strings-attached content? That would get you membership of 3-4 sites and upwards of 400 articles each month. Even if you can use only 50 of those articles, you're getting them for $3 each - a bargain!

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company's logo that communicates your product and/or services. Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.

In his book "Practical Thinking", Dr. Edward de Bono talks about the basic thinking processes, how one understands, and the ways to be right or wrong in thinking. He said that the main purpose of thinking is not just to accumulate knowledge but also to get enough knowledge in order to act on something. He also said that, in practice, the validity of an idea does not have any bearing in being right in thinking, for being right is a feeling, a belief that one is right during the time of thinking.

To put this into practical use, you should write your ad copy so that your visitors will feel it is right to buy your products. Make them feel that it is their idea to make the purchase. By doing so, it will be easier for you to persuade these potential customers to hit that buy button.

Here, then, are some ways to create that feeling of rightness in your readers:

1. Provide the benefits of your product. People usually buy because of the benefits, not because of the features of a product. They think, "How can this help me? What's in it for me?" By providing the benefits, you can show how your product can avoid pain. For example, you may say, "Never again be rejected when asking for a date." You can also show how your product can gain pleasure. An example, you can say, "Imagine yourself opening the doors of your dream home."

2. Use "goody-goody" words to build up the positive emotional reaction of your readers. Words such as honesty, freedom, dignity, love and dream, convey such emotions that your readers react positively to them. For example, you can say, "Financial freedom for you." Your visitor will then have the feeling that financial freedom is possible for them, and they may want to take a look at your product.

3. Use "bad" words to elicit the negative reaction. Using "bad" words, such as hate, weak, or debt convey the opposite. By using these words, you can heighten the negative feelings of your readers that they may see your product as a tool to avoid or end their pain. You can say, for example, "Don't you just hate your job?"

4. Assume your visitors will buy your product. A popular line in ad copy starts with the words "Who wants to be the next". For example, by asking, "Who wants to be the next millionaire" you are assuming that by buying your product, your visitor will become a millionaire. You can also start your sales letter with the greeting, "Dear Future Millionaire".

5. Add a little humor in your sales letter. Humor can put people in a good mood, making them to agree with you and lower their resistance to buy. This can provide that little extra push needed to close a deal.

Remember; make your readers feel that buying from you is a right decision they are about to do. Provide the benefits of your product, use words laden with emotions, and add a little humor in your ad copy. This way, you may see a drastic improvement in your sales conversion.

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company's logo that communicates your product and/or services. Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.

With more people setting up their own home based, online business every day, the amount of vulnerable web sites is increasing at an alarming pace. And the blame for this lies mostly within the Internet Marketing community itself. Why? Using the powerful techniques of persuasion at their disposal, many so-called Internet Marketing Gurus lure people into setting up their own online business by providing them with ready-made, plug and play web sites that contain basic security flaws. Do not forget that most of these sites are made by marketers, not programmers! And the consequences for you can be disastrous...

One of the most common vulnerabilities - and paradoxically the most easily cured - is to ensure that each directory on your site contains an index file. By default, web browsers, when directed to a directory look first of all for a file named index. This could be followed by a variety of extensions such as .html, .htm, .shtml or .php to name the most common ones.

If the browser does not encounter the index file, it will display the entire directory in the form of a clickable navigation list, disclosing all its contents for the world to see, thus leaving your precious and often restricted content wide open to any type of malicious action.

To prevent this from happening you should make sure that you have at least one or a combination of the 4 following basic security measures in place:

Security measure 1: Ensure that each directory contains an index file by renaming the default page you want to be shown to index. Then make sure that all the internal links to that page are updated as well!

Security measure 2: Create an empty index file. When arriving at the directory, a blank page will be shown, but you will no longer be displaying a directory listing. You could also provide a message and a clickable link on that page to take your visitors to the correct page.

Security measure 3: Create an index file that contains a redirection to the page you want to be shown. There are many free and easily implemented code snippets available that will allow you to do so and your visitors will not even notice that they are being redirected.

Security measure 4: If you have downloadable content that people have to pay for, do not keep it it the same directory as the sales page, but keep it in a separate, secure directory and set up your payment processor to that directory. This way you ensure that only people who have paid for the content have access to it.

When selling products online as an Internet Marketer or otherwise, you are more prone to people trying to get to your restricted content so as to avoid having to pay for it. These 4 basic security measures should help you drastically reduce the risk of unlawful access to your site and save you from a lot of headaches and worries.

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company's logo that communicates your product and/or services.

Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.